Karen Hoffman

Karen Hoffman

Senior Associate Director, Value and Access Marketing @Boehringer Ingelheim

New York, NY, US
EMAILS
k••••••••@boehringer-ingelheim.com
MOBILE NUMBERS
+19•••••••83

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WORK HISTORY

Feb 2025 — Present

Senior Associate Director, Value and Access Marketing @Boehringer Ingelheim

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EDUCATION

N/A

Iona College

Master of Business Administration (M.B.A.)

N/A

University of Scranton

Bachelor’s Degree

SKILLS

SpssConfirmitQuantitative ResearchSurvey DesignConjoint AnalysisMultivariate AnalysisAnovaPackage TestingCsatQualitative ResearchOnline ModerationOnline Community ModerationUnmoderated Interview DesignParticipatory DesignUsability TestingContextual InquiryEthnographyPersonal DevelopmentStrategyPublishingContent StrategyMarket ResearchAnalyticsDigital MediaSegmentationStatisticsSocial MediaResearchReport WritingProject ManagementPresentationsMarketing StrategyMarketingContent ManagementDigital StrategyUsability

ABOUT KAREN HOFFMAN

Strategic insights professional with 18+ years experience in research and product development. Intensely focused on improving customer experience decisions by understanding customer motivation and intent. Strong command of statistics, primary and secondary research methods and research tools. Proven ability to synthesize data, present actionable recommendations based on that data, and influence all levels of management to implement recommendations.

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