Karen Hoffman
Senior Associate Director, Value and Access Marketing @Boehringer Ingelheim
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WORK HISTORY
Senior Associate Director, Value and Access Marketing @Boehringer Ingelheim
EDUCATION
Iona College
Master of Business Administration (M.B.A.)
University of Scranton
Bachelor’s Degree
SKILLS
ABOUT KAREN HOFFMAN
Strategic insights professional with 18+ years experience in research and product development. Intensely focused on improving customer experience decisions by understanding customer motivation and intent. Strong command of statistics, primary and secondary research methods and research tools. Proven ability to synthesize data, present actionable recommendations based on that data, and influence all levels of management to implement recommendations.
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