Karen Gauthier

About Karen Gauthier

A dedicated marketing and advertising professional combining agency expertise with a track record of success in spearheading marketing, brand management and advertising strategies within high profile organizations in the consumer goods, retail, entertainment, healthcare, financial, government, and professional sports industries. 20+ years of demonstrated experience in the design and implementation of multi-channel marketing communications programs to elevate the presence and visibility of diverse products and services. High energy leader; skilled at engaging key internal stakeholders and collaborating with vendors and agency partners to achieve superior results. Proven ability to understand and translate consumer trends into intuitive product and marketing solutions. Recognized throughout career for innovation and leadership; directed various advertising teams in winning over 15 ADDY awards, 3 PRSA awards and several client industry specific awards. Additional areas of expertise include: Account Direction/Client Services • Brand Management • Market Planning & Analysis • Media Management • Partnership Development • Print Production Management • Broadcast Production • Management & Coordination • Creative Promotions & Presentations • Entertainment Program Development • Exhibition/Event Planning & Management • Financial Planning/Budget Management • Public Relations • Spokesperson/On-Air/Interview Presence • Strategic Planning and Direction • Consumer Behavorial Analysis • Media Trends Evaluation • Sports Marketing • Social/New Media Coordination and Integration • Online/Digital Presence Marketing • Business Development • Content Strategist • Proposal Management/Preparation • Government SalesClients: Anheuser-Busch; Pepsi; United Way; Exxon; Amoco; Virginia Tourism; Seneca Lake Wine Trail; LandAmerica; Virginia Wine Country; Simon & Schuster; Disney; Warner Bros; Sony; Universal Studios; Reebok; Northrop Grumman; Virginia Lottery; to name a few.

Experience

1. Vice President, Client Engagement and Marketing and Business Development

   Lohfeld Consulting Group

   Feb 2014 — Present

   Work with clients to determine and outline business growth goals and objectives. Conduct research, analysis, and evaluation of data, and assess target markets for recommendations to clients. Develop strategies to grow business in commercial and government markets. Identify and qualify new business opportunities needed to build a robust new business pipeline for companies to expand their growth in current markets and enter new markets. Help clients develop and execute their capture plans. Facilitated the development of a new service offering to the market. Lohfeld Consulting Group is the premier Capture, Grant, and Proposal Services consulting firm focused exclusively on government markets. We specialize in helping companies in government markets win new and keep existing business. Services and areas of expertise include: 1. MARKET STRATEGIES FOR GROWTH2. CAPTURE MANAGEMENT 3. GRANT AND PROPOSAL MANAGEMENT, WRITING, AND REVIEW 4. PROCESS & INFRASTRUCTURE OPTIMIZATION AND AUTOMATION5. PROFESSIONAL TRAINING Visit for more details.

Skills

• Management
• Team Building
• Salesforce.com
• Business Development
• Digital Marketing
• Strategic Planning
• Budgets
• Lead Generation
• Corporate Communications
• Budgeting
• Sales
• Brand Management
• Marketing Strategy
• Integrated Marketing
• Strategic Partnerships
• Strategic Communications
• Leadership
• Sales Presentations
• Social Networking
• Brand Development
• Crm
• Training
• New Business Development
• Superior Client Service
• Project Planning
• B2b
• Account Management
• Marketing Communications
• Direct Marketing
• Writing
• Online Marketing
• Analysis
• Marketing Management
• Email Marketing
• Press Releases
• Digital Media
• Social Media Marketing
• Online Advertising
• Production
• Proposal Writing