Karen Frederick
National Account Manager - CPG
- Role
- National Account Manager at siffron
- Location
- Mentor, OH, US
- LinkedIn followers
- 500 followers
About Karen Frederick
Award-winning B2B sales leader with a history of exceeding goals and driving…
Experience
National Account Manager
Sep 2009 — Present
siffron, formed through the merger of two leading retail merchandising companies, Southern Imperial and FFR Merchandising, is a multi-material manufacturer of retail display and merchandising solutions. siffron has the industry\'s most extensive inventory and selection of displays and fixtures for every area of the retail environment and provides unmatched service to the world\'s leading retailers.siffron specializes in solutions for loss prevention, product facing, LED lighting and fresh area merchandising for retail, grocery, convenience and more. Our products address current retail challenges from increasing merchandising space, product turns and brand recognition to reducing theft, spoilage and labor costs.We offer start-to-finish solution delivery, including consultation, design, prototyping, production fulfillment and purchase consolidation. Additionally, we crate custom fixtures and displays for any area of a retail store. Our team of designers and engineers can develop custom displays to fit your specific needs. For more information, please visit us at siffron.com.
Education
Miami University
Bachelor of Science, Mass Communications
1990 — 1994
Skills
- Inventory Management
- Pricing
- Key Account Management
- Product Marketing
- Merchandising
- Negotiation
- Competitive Analysis
- Cross-Functional Team Leadership
- Marketing Strategy
- Sales Management
- Forecasting
- Retail
- Sales
- Process Improvement
- Sales Operations
- Customer Service
- Marketing
- Market Planning
- Pricing Analysis
- P&L Management
- National Accounts
- Management
- Market Research
- Program Management
- Supply Chain Management
- Account Management
- Fmcg
- Product Development
- Analysis
- New Business Development
- Advertising
- Business Planning
- Strategy
- Marketing Communications
- Strategic Planning
- Consumer Products
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