Karen Fenner

Internet Marketing Consultant @LocaliQ

REACHLOCAL Internet Marketing Consultant (IMC)(January 2010 to Present)Responsible for consulting current and new business owners on improving their marketing strategy and increasing their bottom line. Analyzing the current situation to improve leads, sales and total return of investment. Prospecting SMB’s to find their pain points. Consulting and helping all business owners understand the digital space and finding room to enhance their overall reach, brand and strategic execution. • Educating my clients and prospects on how to effectively advertise to their targeted audience and clientele.• Offering the right product(s) to build lead generation, brand awareness and increase presence across the web. • Website Analysis for a better converting website.• Monthly analysis across all platforms, products and strategies. • Maintain campaigns weekly/monthly and make any necessary changes as needed• Sales calls to continue a strong growth of my sales pipeline• Collect payment for each advertiserAutomotive Area Internet Marketing Consultant (AAI)(May 2012 to 2016)Overlook the Central and Midwest Regions and responsible for all Automotive IMC’s in 6 different markets. Being the “GO TO” Auto expert for all IMC’s in my market area and sharing the knowledge that I have to help consult, educate,close deals and increase knowledge within each market. Area Auto IMC Responsibilities include:1) Training all Auto IMC’s with new products, competitive information, selling tactics, time management.2) Assisting in closing larger dealer groups.3) Responsible for growing Area Revenue within my region.4) Acting as Level 1 support for their respective Area and assist Auto IMC’s in development5) Collect information from Auto IMC’s and work with the Director of Auto executing the Automotive vision and strategy6) Field training (phone based and in market) of Auto IMC’s in my Regions7) Report issues and opportunities upstream to Director of Automotive