Karen Esparza Lopez
UC Berkeley Alumna | Producer at Message Digital
- Role
- Producer at Message Digital
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Producer
Mar 2025 — Present · Seattle, WA, US
Manage day-to-day peer-to-peer and broadcast texting campaigns, including scheduling, A/B testing, and performance analysis. Optimize sends based on ROAS, and deliver actionable insights to clients. Collaborate on send calendars, proofed scripts, and explored new tech to enhance outreach and fundraising results.
Education
University of California, Berkeley
Bachelor's degree
2022 — 2024
Lennard High School
High School Diploma
2013 — 2017
Riverside City College
Associate's degree
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