Karen E.
Field Marketing Specialist @Kinaxis
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WORK HISTORY
Field Marketing Specialist @Kinaxis
EDUCATION
SSML Icotea
Masters Degree in Translation and Interpreting
IUSVE - Istituto Universitario Salesiano Venezia
Executive Master in Digital Marketing & Social Media Communication with Ninja Academy, Digital Communication and Media/Multimedia
SSML Icotea
Bachelor in Cultural Mediation Sciences
SKILLS
ABOUT KAREN E.
Passionate about driving business growth through strategic marketing, event execution, and data-driven decision-making. I bring 10+ years of experience in B2B and B2C marketing, brand strategy, and demand generation, having worked across industries to develop and execute marketing strategies that increase engagement, pipeline, and revenue.With a background in both corporate and entrepreneurial environments, I’ve successfully: Managed €500K+ marketing budgets to optimize ad spend and maximize ROI Organized 35+ field marketing events per year, increasing MQLs and sales pipeline Launched new products for clients and won €1M+ in global tenders in one year Led cross-functional teams and collaborated with sales, product, and leadership teamsCurrently, I am a Field Marketing Coordinator at Kinaxis, focusing on high-impact event marketing, demand generation, and strategic sales enablement. I thrive in environments where data, creativity, and strategy come together to drive measurable business results.Let\'s connect to discuss marketing innovation, event strategies, and business growth!
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