Karen Dorsogna
Director of Sales @HumanGood
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WORK HISTORY
Director of Sales @HumanGood
KPI’s:Increased occupancy from mid 60’s to high 90s in < 2 years (*covid 20••••22) for IL/PC/MC entrance fee model non profit community (186 total units)Exceeded GEF/NEF annual goal by 188%, 2022Exceeded GEF/NEF 2023 annual goal(increased from 2022) by 210%/160% Exceeded GEF/NEF annual goal by 200%/ 175% in 2024 (inclusive of goal increases)Exceeded Move in budget 2023 Q1, Q2, Q3, Q4Exceeded 2024 Q1, Q2, Q3 & Q4 move in budgets inclusive of the 40% goal increase over 2023Exceeded 2025 Q1, Q2 & Q3 GEF and move in sales budgets with stabilized occupancy at 95%+ marking (16) successive quarters of exceeding budget inclusive of low inventoryOpened new memory support neighborhood at full occupancy 20••••25 memory support maintains 100% occupancy with a waitlist.Established professional partner development programs increasing resident move ins by 200+% over prior year (20••••24)Established resident ambassador program increasing resident referred move ins by 500+%(20••••24)Successfully collaborated with construction partners on 100+ cap ex projects to coordinate successful depositor experienceInitiated and implemented best sales practices to elevate performance and increase team job satisfaction to exceed organizational goalsTransitioned sales team’s use of CRM to Sales Force with documented improvement in closing ratios through CRM utilization and coaching of best sales practicesCollaborated with OPS team to prioritize impact projects and improve cooperation and communication between sales and OPS teamsUtilized CRM/analytics to determine best returns on marketing investments, including Call-Rail resourceTogether with recruitment team successfully developed a new sales team including sales assistant, move in coordinator and sales counselors
EDUCATION
Ursinus College
Bachelor of Arts - BA, Communication, General
SKILLS
ABOUT KAREN DORSOGNA
I’ve partnered with senior living for-profit and not-for-profit organizations, existing…
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