Karen Thomas
16+ years in Cybersecurity | Global Customer Advocacy | SaaS | Creative Thinker | Skilled Communicator
- Role
- Manager, Customer Advocacy & Insights at TPx
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Karen Thomas
Customer Marketing & Advocacy leader | Drove $14.4M+ revenue & $19M pipeline impact | Built global programs 500%+ growth | 150+ exec briefings/year | Turning customer voice into business growthStrategic, data-driven Customer Marketing & Advocacy leader with extensive experience building global programs that amplify customer voices, accelerate pipeline, and deliver measurable ROI. I’ve led advocacy, reference, and executive engagement initiatives for $750M+ customer ecosystems, aligning every effort to revenue, retention, and brand credibility. Adept at collaborating across Sales, CS, Product, and Marketing, I combine storytelling, operational rigor, and data-backed insights to scale programs that directly impact business growth.Select Achievements:Drove $14.4M closed-won revenue and influenced $19M in pipeline through integrated storytelling, peer reviews, and reference programs.Scaled first global Customer Advocacy Program from 15 to 734 accounts (+507%) via targeted outreach, segmentation, and testimonial campaigns.Orchestrated 150+ executive briefings annually, tripling engagement and deepening strategic account relationships.Delivered 100+ reference engagements in 24 months, including 43 peer calls, 31 case studies, and 13 analyst activities.Rolled out a scalable asset library in 90 days using Showpad and Slack, centralizing G2/Gartner reviews and customer quotes.Activated 331 peer call-ready contacts, 21 video testimonials, and 55 case study participants for sales, AR, and marketing channels.Recognized with “Friend of Sales” and “Customer at the Core” awards for cross-functional impact and program innovation.
Experience
Manager, Customer Advocacy & Insights
Sep 2025 — Present
Skills
- Dlp
- Channel Partners
- Cold Calling
- Multi-Channel Marketing
- Endpoint Security
- Software Sales
- Mcafee
- Encryption
- Spyware
- Product Marketing
- Sales Presentations
- Marketing Strategy
- Selling
- Saas
- Websense
- Sales Process
- Solution Selling
- Problem Solving
- Network Security
- Event Management
- Sales Support
- Key Account Management
- Salesforce.com
- Social Media
- Smb
- Cloud Computing
- Channel Marketing
- Channel
- Security
- Enterprise Software
- Sales Management
- New Business Development
- Channel Management
- Data Loss Prevention
- Sales Operations
- Customer Service
- Customer Relations
- Antivirus
- Windows
- Negotiation
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