Karen Axtell

Principal Client Services @Ga Creative

Seattle, WA, US

GA Creative acts as your agency partner, from idea to impact, by delivering distinct advertising, branding, video production, and web design. NOTABLE ACHIEVEMENTS− Delivered a record year for hiring with a 23% increase in external hires year over year by supporting talent acquisition with data-driven recruiting campaigns− Supported growth of healthcare system from three full-service hospitals to eight and from just over one billion dollars in patient services revenue to over four billion dollars of patient services revenue− Drove a 232% increase in leads year over year for a B2B software company− Achieved a 3.14x ROI for B2B channel sales programBRANDINGWe help develop the foundational pieces that form a company’s brand, from the story they tell, to the way they show up on customer’s screens.− Brand strategy − Target audience personas − Logos and visual identities− Messaging and positioning frameworks− Websites that convert − Video / animations / photographyCAMPAIGNSWe help clients win new customers by building brand affinity and customer engagement.− Campaign strategies, management and analysis− Traditional: TV, radio, print, outdoor, direct mail, events and guerilla marketing− Digital media: streaming video and audio, display and social ads, and search engine marketing − Content marketing: blogs, social and email− Landing pages− Reporting dashboardsSALES ENABLEMENTWe help enable sales with content and tools tailored to your audience segments.− Presentations− Demos− Case studies− Battlecards− Datasheets− White papers− Objection handling− Brochures and flyers− Event and trade show materials