Karem Rivera

About Karem Rivera

I lead field and event marketing programs that drive pipeline, revenue, and long-term growth.I’m a Senior Field & Event Marketing Manager with 15+ years of experience across B2B, CPG, Manufacturing, retail, and technology, specializing in go-to-market strategy, account-based marketing (ABM), demand generation, and growth marketing. I partner closely with sales, product, customer success, and executive leadership to deliver high-impact programs aligned to business objectives.My experience includes global and regional field marketing, executive and customer events, industry sponsorships, customer advocacy, and integrated campaign execution. I’m known for combining strategic planning with hands-on execution, using data and intent signals to optimize performance and ROI.I thrive in fast-paced environments, bring clarity to complex initiatives, and excel at aligning cross-functional teams to execute with speed and precision.

Experience

1. Cpg & Mfg Field Marketing Manager

   RELEX Solutions

   May 2024 — Present · US

Education

• The Art Institute of Charlotte

  Bachelor of Applied Science (BASc), Communication and Media Studies

  2000 — 2003

• University of Vermont

  Digital Marketing Certificate, Digital Communication and Media/Multimedia

  2016 — 2016

• Duke University

  Business writing certificate, Writing, General

  2015 — 2015

• Central Piedmont Community College

  Internet technologies, Web Page, Digital/Multimedia and Information Resources Design

  2003 — 2004

Skills

• Budgets
• Strategic Planning
• Team Leadership
• Negotiation
• Market Analysis
• Google Adwords
• Email Marketing
• Management
• Team Building
• Sharepoint
• Microsoft Excel
• Social Media
• Digital Media
• Event Planning
• Analytical Skills
• Adobe Creative Suite
• Customer Service
• Cross-Functional Team Leadership
• Marketing Strategy
• Event Management
• Engineering
• Market Research
• Marketing
• Public Relations
• Microsoft Office