Kareena Shah
- Role
- Digital Product Management Intern at Tapestry
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Kareena Shah
Some products solve problems. The best ones anticipate needs before users even realize…
Experience
Digital Product Management Intern
May 2023 — Present
Determined 27 KPIs for the Product Display Page (PDP) and Cart & Checkout (CC). Populated Tapestry YoY, PDP Analysis and CC reports with data from Google Analytics and calculated rates to monitor performance and identify areas of improvement. • Conducted analysis to present 10 data-driven hypotheses for PDP optimization and devised formulas to better data visualization. • Ideated 60 MVP/Nice-to-have features for the new KS In-store web app, created user-stories, and strategically prioritized features using a prioritization matrix, considering potential impact and overall project goals. • Performed competitive analysis on 15+ competitors to implement SMS Marketing Program Opt-in during the checkout process. • Collaborated with PMs on financial analysis, including ROI calculations, to assess project profitability and investment potential. • Identified 7+ user experience errors in Paid Social and SMS marketing channels through Quantum Metric session analysis,leading to sudden dropped rates. Proposed effective solutions for bug fixes and improvements.
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