Kara Wipperfeld
Marketing Ops Leader | Process, Data & Tech Optimization
- Role
- Senior Manager, Marketing Operations at Aerospike
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Kara Wipperfeld
I specialize in building scalable marketing processes, optimizing data flow, and ensuring…
Experience
Senior Manager, Marketing Operations
Oct 2024 — Present
Manage the global marketing budget and optimize spend for ROI and revenue impact.• Modernized the GTM tech stack, advancing automation, analytics, and AI capabilities.• Integrated agentic AI into the marketing ecosystem and long-term strategy.• Redesigned the GTM funnel with advanced attribution, scoring and lifecycle models to improve visibility and reporting.• Lead global campaign strategy and reporting, ensuring insights inform corporate planning.• Manage and develop a high-performing marketing ops team across North America and India.
Education
Harvard Business School Online
Management Essentials
Dana Hall School
High School Diploma
University of St Andrews
Master of Arts (Honours), International Relations
2014
University of St Andrews
Master of Letters, Terrorism and Political Violence
2018
Skills
- Marketing
- International Relations
- Global Marketing
- Social Media
- Powerpoint
- Marketing Automation
- Data Analysis
- Volunteering
- Event Planning
- Salesforce.com
- B2b Marketing
- Writing
- Editing
- Blogging
- Research
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