Kara Schwab
- Role
- Ecommerce Content Manager at Food Lion
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Kara Schwab
I am passionate about UX and content design is my sweet spot. I have deep experience in…
Experience
Ecommerce Content Manager
Mar 2019 — Present
Leads content design and strategy for the launch of the Food Lion To Go online shopping experience for desktop and mobile app. Creates micro content for product collections, push notifications, user interactions and promoted placements, and schedules in the CMS. Partners with IT in QA efforts. Collaborates with designers, marketing, project managers, brand partners and stakeholders daily.
Education
Westmont College
BA, Communication Studies
Skills
- Interactive Advertising
- Content Strategy
- Advertising
- Social Media
- Marketing Strategy
- Competitive Analysis
- SEO
- Digital Strategy
- Creative Strategy
- Mobile Marketing
- Web Analytics
- Information Architecture
- Strategy
- Marketing
- User Experience
- Google Adwords
- Social Media Marketing
- Blogging
- Digital Marketing
- Management
- Jingles
- Mobile Devices
- Web Content Management
- Creative Direction
- Integrated Marketing
- Online Marketing
- Email Marketing
- Digital Project Management
- User-Centered Design
- Web Content
- Search Engine Optimization (SEO)
- Content Development
- Marketing Communications
- Usability Testing
- Copywriting
- Content Management
- Leadership
- Analytics
- E-Commerce
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