Kara Schuler
Creative Director of Marketing | Brand Storytelling & Visual Strategy | Business Growth & Market Expansion | Inspiring Teams & Building Strong, Memorable Brands
- Role
- Director of Marketing at SeedTrust Escrow
- Location
- Asheville, US
- LinkedIn followers
- 500 followers
About Kara Schuler
Dynamic and results-driven Director of Marketing with 10+ years of experience leading…
Experience
Director of Marketing
Mar 2024 — Present
First full-time marketing leader for SeedTrust, hired to build and scale the marketing function from the ground up. Developed and now lead integrated strategy across 3 brands (SeedTrust Escrow, Orchid Software Solutions, and affiliated fintech products)- Built scalable marketing processes, content strategy, and brand voice; transitioned company from founder-led to fully operational marketing department- Lead multi-channel marketing: email, SEO, SEM, content, social (Instagram, Facebook, LinkedIn, TikTok), Google & Meta digital advertising, and video- Launched first email marketing program (50%+ avg open rates), video series, webinars, and employee humanization initiatives to build brand trust- Created and lead Social Media Committee to manage online engagement and industry positioning; launched Ambassador Program to expand brand advocacy- Oversee marketing analytics and optimize campaign performance across channels- Manage part-time staff, contractors, and agency partners; advise leadership on brand strategy and market trends.Key outcomes- 50%+ web traffic growth since new site and content hub launch- 3 new marketing channels (TikTok, email, webinars) driving measurable engagement and lead - conversion- Elevated brand reputation for transparency and education in a highly sensitive, trust-based industry.
Education
Western Carolina University
Innovative Leadership Certificate
Regis University
Graphic Design
Western Carolina University
Master of Business Administration - MBA
Yoga Alliance
RYS-200 Yoga Certification
University of Denver - Daniels College of Business
Bachelor of Science, Marketing
Skills
- Insurance
- Google Analytics
- Photoshop
- Marketing Strategy
- Social Media
- Tradeshow Management
- Marketing
- Print and Digital Advertising
- Social Media Marketing
- Management
- Team Building
- Training
- New Business Development
- Digital Marketing
- Lead Generation
- Adobe Creative Suite
- Customer Service
- Employee Benefits
- Marketing Communications
- Illustrator
- Indesign
- Google Adwords
- Leadership
- Strategic Planning
- Employee Relations
- Customer Relations
- Trade Shows
- Project Management
- Graphic Design
- Account Management
- Display Advertising
- Microsoft Office
- Sales
- Recruiting
- Digital Media
- Email Marketing
- Sales Management
- Digital Branding
- Public Relations
- Branding Development
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.