Karan Sheth
Global Consumer Insights Lead - Pepsi Lipton | Marketing & Insights Professional
- Role
- Consumer Insights Lead - Global at Pepsi Lipton
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Karan Sheth
Results-driven marketing & consumer insights leader with 15+ years of experience…
Experience
Consumer Insights Lead - Global
Apr 2024 — Present
Leading the human and cultural insights ecosystem for Pepsi-Lipton, ensuring the business is human-centric, culturally relevant and future ready Managing high-impact social listening studies, qualitative consumer research analyses, and in-depth examination of consumer behaviour and trends, for a diverse portfolio of global legacy & local brandsUnlocking category whitespaces, emerging trends & innovation and building competitive intelligence model that influences business strategies Developing communication, innovation & positioning strategies to enhance brand growth & market penetration Strengthening insights partnership with the leadership team and building strong cross-functional alliances within the joint ventureOverseeing team’s expansion and performance, fostering growth through skill development, trust and mentorship
Education
Swami Vivekanand Educational Society Polytechnic
Diploma, Industrial Electronics
2002 — 2005
K.J. Somaiya Institute of Management Studies and Research
Master of Business Administration (MBA), Marketing
2010 — 2012
K.J.Somaiya College of Engineering
Bachelor of Engineering (B.E.), Electronics
2005 — 2008
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