Karan Sethi
Media Entrepreneur
- Role
- Co-founder & Director at Locus Infotainment
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Karan Sethi
An experienced entrepreneur with a demonstrated history of working in the marketing and advertising industry. Skilled in Advertising, Design, Hospitality, Entrepreneurship, and Marketing Strategy. My entrepreneurial journey started in 2009 when I founded Locus City Cards – the coolest pocket guides that connect people to the best experiences in the city. Since then, Locus has grown to become a leading travel media company that works with over 500 brands in hospitality, tourism, retail, luxury and specialized services. I started my career as a Media Planner that immensely helped me get a good hold on strategy and numbers which was followed by a marketing role for an established media house that refined my creative approach to strategy. I love to ride, dive, run and strongly believe in the limitless opportunities in life. Passionate about people and their experiences, I am constantly looking to innovate, provide solutions and doing things differently.
Experience
Co-founder & Director
Jul 2008 — Present · Mumbai, IN
Locus Media is a premier in-destination media and marketing network focussed on enhancing travel experience with enriching local information, across key cities in India.The company works hand-in-hand with over 500 brands in hospitality, tourism, retail, luxury and specialized services. It is currently a full fledged multi-platform ecosystem that provides access, information, creative services and consultancy for reaching out to a coveted, well heeled global audience. Through a strategic tie-up with Les Clefs d’Or India (Concierge Association of India), Locus also powers up unique platforms used by a team of over 200 concierges across the top five star hotels in the country. These include - City Keys (the official Concierge App for India), d’Or (an up-coming in-room magazine for five-star hotels), India Connect Kit (sim-card kits for foreign nationals) and Concierge Maps & Guides across 5 cities.Locus Media is currently present in Mumbai, Delhi, Chennai, Bangalore, Pune, Jaipur, Goa with an expansion plan in 4 more cities underway.
Education
Christ University, Bangalore
B.Com
1996 — 1999
Christ University, Bangalore
Bachelor's degree
1996 — 1999
Skills
- Direct Marketing
- Retail
- Marketing
- Entrepreneurship
- Media Planning
- Hotels
- Marketing Communications
- Team Building
- Management
- Marketing Strategy
- Brand Management
- Advertising
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