Badri Rapaka Karan
Working at the intersection of Consumer behavior, attitudes and emerging tech AI. Head of Consumer Insights.
- Role
- Senior Manager Consumer Insights at Chegg Inc.
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Badri Rapaka Karan
Comprehensive 12+ years’ experience in developing and leading global consumer insights…
Experience
Senior Manager Consumer Insights
Jan 2018 — Present
Key highlight: Led macro environment student trends, AI market trends and competitive intelligence to drive business, marketing and product strategies-Headed Consumer Insights function and led a team of researchers and operations, driving large-scale strategic initiatives to enhance consumer understanding-Served as the voice of the customer at the executive level and across multiple organizational functions, influencing key business strategies-Reduced research costs by 50% through an in-house research model, enhancing quality, efficiency, and agility-Research areas included strategy, forecasting, market sizing (TAM/SAM/SOM), GTM, brand tracking, brand lift, customer satisfaction, retention and advocacy, segment analysis, creative effectiveness, campaign measurement, concept testing, Artificial Intelligence (AI) technology trends, competitors analysis, product development, user research.
Education
Southern Illinois University Edwardsville
Master of Marketing Research, Marketing Research
Skills
- Bpo
- Web Analytics
- Advertising Research
- Cross Media Analytics
- Primary Research
- Data Analysis
- Consumer Behaviour
- Team Management
- Questionnaire Design
- Factor Analysis
- Survey Design
- Sas
- Spss
- Quantitative Research
- Marketing Research
- Project Management
- Analysis
- Customer Insight
- Sql
- Competitive Intelligence
- Research Project Management
- Analytics
- Business Process Outsourcing Operations
- Strategy
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