Karan Gupta
Founder @Martech Nexus
Signup · Get unlimited contacts
WORK HISTORY
Founder @Martech Nexus
Berlin, DE
Bridging the gap between strategy and execution for B2C startups and scaleups across CRM, Lifecycle Marketing, and Retention. I advise companies on how to build or optimise their customer engagement engine using data, experimentation, and best-in-class MarTech tools.Key focus areas- CRM audits, retention strategy design, and lifecycle program setup- Channel optimisation across email, in-app, push, and SMS- Journey architecture, campaign testing frameworks, and control group design- Tooling guidance and implementation support (Braze, Iterable, Amplitude, etc.)- Interim leadership and coaching for growing CRM teamsIndustries supported: Consumer tech, D2C, marketplaces, e-commerce, and subscription servicesReach out at k••••@martechnexus.com if you\'re building out your CRM architecture.
EDUCATION
Guru Gobind Singh Indraprastha University
Bachelor of Technology (B.Tech.), Electronics & Communication
Robert Gordon University
Master of Science (MSc), Digital Marketing
Thunderbird School of Global Management
Master of Business Administration (MBA), International Marketing & Strategy
SKILLS
ABOUT KARAN GUPTA
CRM & Lifecycle Marketing Leader | Retention Strategist | MarTech FounderI help B2C brands turn customer data into scalable retention strategies that drive revenue, loyalty, and LTV. With 15+ years across hyper-growth tech startups and global ventures (Grover, Marley Spoon, and more), I build high-impact CRM departments rooted in experimentation, personalisation, and full-funnel lifecycle thinking. Key strengths- Scaled CRM programs across 25+ markets using tools like Braze, Iterable, mParticle, Movable Ink, Segment, Mixpanel, and Amplitude- Proven success in doubling retention and driving multi-million € incremental revenue- Deep focus on experimentation (A/B, multivariate, holdout groups) and segmentation strategy- Global team leadership, from hands-on execution to C-level alignment- Founder @ MarTech Nexus – advising early-stage and scale-up companies on CRM and marketing technology stack strategy Global MBA (US), MSc Digital Marketing (UK), B.E. Electronics (India) Author – “How to Give Pain a Dose of Its Own Medicine” (Amazon)
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.