Karan Bhujbal

About Karan Bhujbal

Role at Meta*At Meta, Karan develops and implements comprehensive communication strategies that align with Instagram\'s consumer product vision and business objectives. He collaborates with journalists, publishers, communities, and content creators, to share stories that resonate with GenZ, through both traditional channels and owned social media platforms.Karan\'s efforts extend beyond local accounts like @metaindia to global accounts such as @instagram, which is the world\'s most followed Instagram account. He works closely with a cross-functional team from Partnerships, Sales, and Policy, spread across regions like the US, EMEA & APAC, to ensure a cohesive and impactful approach to corporate, consumer and brand communications.*Skill sets* His expertise spans across various areas, including- Traditional channels: Campaign thinking, Media relations, Content creation, Crisis management, Measurement- Social Strategy: Editorial Strategy, Tone of Voice, Creative Approach, Branded Content, Influencer discovery and engagement, Review processes, Publishing & Measurement, Listening and online reputation management (ORM)- Content Production: Ideation, Asset development, Video Production & Editing for short and long form content- Agency Management: Across PR, Creative, Social, Production, Community Management, ORM agencies.*Background and Achievements*With over 15 years of experience in corporate and agency teams, Karan has developed a strong background in communications. His previous roles include working at PepsiCo, Vuclip, and MSL, where he handled PR, marketing, and client mandates.Karan\'s work has been recognized through numerous awards, including- Indian Content Leadership Awards 2018- Cannes Silver PR Lion in 2017- GoaFest 2014- International Business Awards 2013- Indian PR & Corporate Communications Awards 2013- PR Daily Social Media awards 2013He was also named in \'40 Under 40\' list of top Corporate Communications professionals by Reputation Today in 2019 and the inaugural list of \'Top 30 Under 30 PR professionals in India\' by PRmoment.in in 2015.

Experience

1. Communications Lead - Instagram

   Meta

   Apr 2019 — Present

Education

• Mount st Mary's

  Commerce

  1992 — 2004

• Delhi University

  B.Com

  2004 — 2007

• ICFAI Business School, Gurgaon

  MBA, Marketing

  2008 — 2010

Skills

• Digital Media
• Corporate Communications
• Strategic Communications
• Social Media Strategist
• Public Relations
• Internal Communications
• Media Relations
• Strategy
• Social Media Marketing
• New Business Development
• Community Management
• Crisis Communications
• Social Media
• Marketing Communications
• Marketing
• Blogging
• Analyst Relations
• Brand Management
• Content Strategy
• Reputation Management