Karan Rawat

About Karan Rawat

Results-driven Meta Ads Strategist | Media Buyer | Paid Social Specialist | Digital Marketing Strategist with 3+ years of experience in performance marketing, e-commerce growth, and lead generation. Skilled in building, managing, and scaling high-performing Meta ad campaigns with proven success in driving ROI and business growth.Key Achievements: Managed and optimized monthly ad spend for affiliate offers of the U.S, Canada, and the U.K. while consistently delivering 30% ROI. Scaled an Indian e-commerce brand to ₹1 Cr+ revenue in the first year through data-driven full-funnel strategies. Reduced Return-to-Origin rate from 40% to 5% by optimizing targeting, funnels, and customer journey. Hands-on expertise in ad creative strategy, funnel optimization, A/B testing, audience segmentation, and campaign scaling.Core Skills & Keywords for Recruiters:Meta Ads | Paid Social Media | Media Buying | Digital Marketing | Performance Marketing | E-commerce Marketing | Lead Generation | Funnel Optimization | Conversion Rate Optimization (CRO)| Customer Acquisition | Campaign Scaling | Data-Driven Strategy | Marketing AnalyticsI am passionate about leveraging data, creativity, and AI-powered tools to build impactful campaigns that maximize ROI. Open to global opportunities where I can apply my expertise to scale paid social campaigns and deliver measurable business results.

Experience

1. Media Analyst

   Adsparkx

   Aug 2024 — Present · Gurugram, IN

   As a Media Analyst at Adsparkx, I focus on creating, optimizing, and analyzing Facebook ad campaigns to deliver the best results for our clients. My role involves using data-driven insights to refine strategies, ensuring each campaign achieves maximum ROI. I work with advanced tracking tools and constantly test new approaches to enhance performance and efficiency.Key Responsibilities:Develop and optimize Facebook ad campaigns for maximum ROIAnalyze daily performance data using various tracking toolsContinuously test and refine ad campaigns to improve resultsCreate and optimize ad scripts for best performanceImplement data-driven insights to enhance overall campaign strategiesSupport marketing efforts with a strong analytical approach

Education

• Delhi University

  Bachelor of Arts - BA, Computer Science

  2018 — 2021