Karan Khilnani
Assistant Manager Digital Marketing @Cars24
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WORK HISTORY
Assistant Manager Digital Marketing @Cars24
Gurugram, IN
Spearheading SEO-driven content strategy that delivered:5x increase in impressions10x increase in clicksCTR >4%Leading a 10+ member team of writers, editors, and SEO pros to produce 80+ pieces/month.Built tiered content architectures across blogs, case studies, and product pages.Enhanced AI Overview visibility through on-page optimization and schema integration.Created internal linking SOPs and content briefs to streamline workflow.Conducted cannibalization audits and rewrote 20+ articles for better topical alignment.Improved on-page time by 35% via formatting and UX refinements.
EDUCATION
Monad University
Bachelor's degree
ABOUT KARAN KHILNANI
I\'m a performance-driven SEO and content leader with a proven record of scaling organic traffic, increasing CTRs, and delivering top-3 rankings across B2B and B2C landscapes. Currently spearheading digital growth at Cars24, I lead high-impact content initiatives that have resulted in a 10x increase in clicks, CTR >4%, and top SERP rankings. My approach blends deep keyword intelligence, technical SEO, and editorial excellence to drive measurable outcomes. I\'ve worked across industries—automotive, SaaS, analytics, events—managing teams, building SOPs, and optimizing content for user intent and AI algorithms (hello, Google SGE!). I specialize in aligning content with business goals through structured strategies, topical relevance, and data-backed decisions. Let’s connect if you\'re looking for someone who can: Build and scale SEO-first content systems Lead high-performing content teams Turn analytics into action Elevate your digital footprint through organic search
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