Karan K.
Transforming Retail Performance Through Strategy and Data | Modern Trade & Account Management | LG Electronics India
- Role
- Management Trainee at Lg India
- Location
- South Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Karan K.
PGDM graduate (Marketing & Finance), currently working with LG in retail sales for TV category. Experienced in driving sell-out performance and consumer insights at store level. Aspiring Marketing Analyst with strong skills in Excel, data analysis, and market strategy.
Experience
Management Trainee
Jun 2024 — Present · Noida, IN
Led All India sell-out strategy for modern trade with a focus on expanding TV category penetration, especially OLED and QNED series.Identified and activated modern trade outlets with zero OLED sell-out through targeted Go-to-Market strategies, unlocking new store-level potential.Executed customized sales activations and visual merchandising plans across low-performing stores, converting over 15% into active OLED-selling outlets.Collaborated with marketing and product teams to localize sales strategies based on regional consumer insights and store demographics.Developed and rolled out store-wise tracking dashboards, enabling timely interventions and data-driven sales planning.Trained and motivated in-store promoters, driving a 10% increase in OLED sell-out across focus stores through premium upselling.Built strong partnerships with Croma, Reliance Digital, Vijay Sales, enhancing brand visibility, growing Sell-Out Share, and maintaining No.1 market share.Achieved YoY growth in the premium TV segment through regional planning and high-impact in-store engagement.
Education
New Delhi Institute Of Management
Master of Business Administration - MBA, Marketing and Finance
Amity University
B.com(Hons), Accounting and Finance
2016 — 2019
Air Force Bal Bharati School
Business/Commerce, General
2003 — 2016
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