Karan Kapoor
General Manager - Marketing (CMO) @Asian Paints
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WORK HISTORY
General Manager - Marketing (CMO) @Asian Paints
I lead the marketing vision and strategic growth for Asian Paints decorative business, overseeing a portfolio of iconic brands including Royale, Apex, Ultima, Damp Proof and Apcolite. As the custodian of the corporate brand, I am driving transformation of the painting category through data-led consumer engagement and retail innovation.Portfolio Strategy: Leading the positioning and P&L health for a massive multi-brand ecosystem, ensuring sustained market leadership through consumer-first innovation.Digital & Media Transformation: Spearheading the shift to a digital-first marketing org, leveraging data-driven insights and performance media to deepen consumer equity.Retail Evolution: Directing the last mile strategy across thousands of dealer outlets, launching immersive retail formats that redefine the consumer experience.Service Ecosystem: Scaling the world’s largest organized painting service, utilizing technology to standardize premium, end-to-end consumer journeys.
EDUCATION
IMI Delhi
Master of Business Administration (M.B.A.), Marketing
Jaypee University of Information Technology
Bachelor of Technology (B.Tech.), Electrical, Electronics and Communications Engineering
Rennes School of Business
Foreign Exchange Programme - 4 Month Course, Marketing
SKILLS
ABOUT KARAN KAPOOR
Marketing Leader with 15+ years of experience in building iconic brands, shaping customer experiences, and driving high-impact growth across industries. My career journey spans Asian Paints, Aditya Birla, Amazon, and Infosys, where I’ve blended the science of marketing with the art of storytelling to deliver both strong business results and memorable consumer connections.At Asian Paints, I lead brands with over Cr in sales, shaping brand architecture, customer journeys and experience, that strengthened one of India’s most trusted consumer brands. At Aditya Birla Fashion & Retail, I set up new categories from scratch in the athleisure, active, and innerwear space, scaling them into profitable growth engines. My experience at Amazon and Infosys further sharpened my understanding of technology, scale, and program management in global-first organizations.What drives me is building customer-centric strategies that translate into measurable growth, whether through brand building, innovative retail formats, or loyalty ecosystems. I thrive on solving complex business challenges, leading cross-functional teams, and shaping marketing strategies that create long-term value. Key strengths: Marketing Strategy | Brand Building | Customer Centricity | Loyalty & CRM | Retail Transformation | Sales Leadership Purpose: To create brands and experiences that win both hearts and market share
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