Karan Kapoor
Driving E-commerce Success Through Data-Driven Marketing
- Role
- Digital Marketing Executive at 18th Digitech
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Karan Kapoor
Results-oriented Digital Marketing Professional with expertise in Google Ads, Meta Ads…
Experience
Digital Marketing Executive
Aug 2023 — Present · Noida, IN
Planned and managed performance marketing campaigns for Amazon, including Sponsored Products, Sponsored Brands, and Sponsored Display ads. Optimized keywords, and bids to increase visibility and drive sales.• Managed and optimized Google Ads campaigns, using data-driven insights to improve CTR, lower CPC, and maximize ROAS.• Managed and optimized Meta Ads (Facebook & Instagram) campaigns, leveraging data-driven insights to improve CTR, reduce CPC, and maximize ROAS.• Delivered data-driven performance insights through advanced reporting tools like Google Analytics 4 and Mix panel.• Developed and executed WhatsApp marketing campaigns, engaging customers directly with targeted content and offers, boosting customer interaction and sales.• Created and optimized email marketing campaigns to nurture leads, promote services, and increase customer retention.• Planned and managed performance marketing campaigns for Flipkart.• Planned and executed LinkedIn Ads campaigns, targeting B2B audiences with sponsored content, message ads, and lead generation forms to increase brand visibility and capture high-quality leads.• Implemented comprehensive SEO strategies, focusing on keyword optimization, technical audits, and content improvements to boost organic traffic and improve search engine rankings.
Education
Chitkara University
Bachelor of Engineering - BE
2014 — 2017
Chitkara University
Diploma
2011 — 2014
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