Karan Jethva

About Karan Jethva

As a Data Analyst at IPG Mediabrands, I specialize in leveraging Snowflake and Tableau to…

Experience

1. Data Analyst

   IPG Mediabrands

   May 2025 — Present · Pune, IN

   Utilized Snowflake to build and optimize scalable data models, improving data query performance by 40% and enabling faster analysis of multi-channel media campaigns- Developed automated Tableau dashboards that visualized key digital marketing KPIs, reducing manual reporting efforts by 60% and enabling real-time performance monitoring- Built a client-facing API-integrated dashboard, automating data delivery and visualization, improving client reporting efficiency by 70% and enhancing transparency- Streamlined ETL pipelines to integrate campaign, audience, and engagement data across platforms, boosting data reliability and processing speed by 50%- Delivered data-driven insights that led to a 25% improvement in campaign ROI by identifying optimal media channels, audience segments, and creative performance trends- Collaborated with media strategy, programmatic, and client servicing teams to align data outputs with campaign goals and optimize decision-making- Standardized KPIs and reporting processes across multiple accounts, improving data consistency and reducing client-facing errors by 30%- Conducted root cause analysis for underperforming campaigns, enabling optimizations that improved click-through and conversion rates by up to 20%.