Karan Arora
Lead Brand Activation @Godrej Capital
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WORK HISTORY
Lead Brand Activation @Godrej Capital
Delhi, IN
Develop and execute brand activation strategies to increase visibility, engagement, and customer acquisition across key markets- Plan and oversee on-ground marketing campaigns and events, ensuring alignment with overall brand goals and product launches- Collaborate cross-functionally with marketing, sales, product, and external agencies to deliver impactful brand experiences- Manage budgets and timelines effectively to optimize resource allocation and campaign ROI- Lead and mentor a team of brand activation professionals to drive performance and innovation- Analyze campaign performance data and market feedback to refine activation strategies and maximize impact- Build strong partnerships with channel partners, vendors, and stakeholders to amplify brand presence- Ensure brand consistency across all activations, maintaining the brand’s identity and messaging.
EDUCATION
Modern Public School
10+2, Business/Commerce, General
Amity University, Greater Noida Campus
Bachelors in journalism and mass communication, Communication and Media Studies
ABOUT KARAN ARORA
Marketing Strategist | 7+ Years Experience Transforming Ideas into Results | Driving ROI through Data-Driven Marketing | Campaign Architect- Experienced marketing professional with a proven record of crafting and executing dynamic marketing strategies. Specialized in Below-the-Line (BTL) marketing, budget optimization, and campaign management. Committed to delivering tangible business outcomes through creative problem-solving and data-driven insights- Experience Highlights:* BTL Marketing: Spearheaded successful BTL marketing initiatives, elevating brand engagement.* Budget Mastery: Managed multi-million-rupees marketing budgets with a focus on efficiency and effectiveness.* Campaign Wizardry
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