Kara Hamilton
Senior Manager - Group Marketing, Blue Cross Blue Shield Global Solutions * Experienced B2B Marketer
- Role
- Senior Manager - Group Marketing at Geoblue
- Location
- Louisville, KY, US
- LinkedIn followers
- 500 followers
About Kara Hamilton
Over 25 years experience driving strategic growth and effective communications for…
Experience
Senior Manager - Group Marketing
Nov 2022 — Present · King of Prussia, PA, US
Lead all marketing activities supporting group sales to corporate employer and academic markets. •Work with product management to deliver solutions and tools to increase sales, pipeline velocity, revenue growth and retention of customers. • Identify specific product needs and design and deliver solutions to sales and client management teams.•Build and maintain relationships with cross-functional teams including sales, client management, product, marketing, underwriting, compliance, IT, and Operations, as well as distribution partners (brokers, benefit consultants and domestic health insurance plans). •Manage and oversee marketing specialists and establish overarching team goals and provide direct feedback and support.
Education
University of Kentucky
Bachelor of Science - BS, Integrated Strategic Communications
University of Kentucky
Bachelor of Science (B.S.), Integrated Strategic Communications
1995 — 1999
Skills
- Advertising
- Social Marketing
- Social Media Marketing
- Sales Operations
- Leadership
- Social Media Communications
- Integrated Marketing
- Account Management
- Marketing
- Social Media
- Email Marketing
- Team Building
- Management
- Public Relations
- Internal Communications
- Media Relations
- Event Planning
- Salesforce.com
- Press Releases
- Business Development
- Marketing Strategy
- Crm
- Market Research
- New Business Development
- Marketing Communications
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