Kara Bennett

Head of Measurement & Data @Accord Marketing

Exeter, GB

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

Reveal Contact Details

Signup · Get unlimited contacts

WORK HISTORY

Jul 2024 — Present

Head of Measurement & Data @Accord Marketing

View department →

Barnstaple, GB

EDUCATION

2001 — 2004

University of South Wales

Bachelor of Science (BSc), Sociology

SKILLS

Pay Per Click (Ppc)Google InsightsAnalyticsMs Excel Pivot TablesConsumer InsightAdvertisingSemQuantitative AnalyticsOnline MarketingTableauEmail MarketingTeam ManagementAdvertising ResearchDigital StrategyMarketingDigital MarketingProject ManagementOnline AdvertisingMarket ResearchMarketing AnalyticsPpcTime ManagementAnalysisSearch Engine Optimization (SEO)Usability TestingAccount ManagementTrackingAnalytical SkillsStrategic InsightsGoogle AnalyticsMedia PlanningQualitative ResearchResearch Project ManagementGoogle AdwordsMarketing StrategySEOGoogle MapsSocial Media MarketingConsumer BehaviourPowerpoint

ABOUT KARA BENNETT

Following identifying a natural flair for analysis and statistics while undertaking my university course, I started my career journey in the Market Research industry. After six years I moved into Marketing, with Accord, and haven\'t looked back; from an analyst in September 2010 to Head of Measurement & Data today. Measurement & data has changed significantly over the past decade, from the processes, techniques and tactics to the ever-growing supply and demand. From the short of it to the long of it, keyword planning to smart bidding, GA UA to GA4, client-side GTM to server-side, siloed attribution to econometrics (bottom up to top down), the buzz of big data to measurement & data strategy - constant change, voluminous variety, and ongoing opportunity.Growth =SUM(data strategy + media effectiveness measurement)

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.