Kara Marsom

About Kara Marsom

As a strategic and results-driven social media professional, I specialize in elevating brand presence and engagement across digital platforms. With extensive experience in content strategy, crisis monitoring and audience analytics, I craft compelling narratives that resonate with diverse audiences while upholding brand integrity.At Ardent Health, I lead social media initiatives that ensure cohesive messaging across multiple markets, amplifying local stories to national platforms. My work is rooted in agility—balancing rapid-response communications with long-term content strategies to drive meaningful engagement. I analyze trends, monitor sentiment and provide insights that shape future content decisions, positioning the organization as a trusted voice in healthcare.Beyond organic content, I specialize in social media advertising, optimizing service-line-based and talent acquisition campaigns. From audience targeting to performance analysis, I drive data-backed decisions that enhance engagement, recruitment efforts and patient outreach.With a background spanning PR, journalism and digital marketing, I’ve collaborated with high-profile brands, executed media strategies and developed cross-channel campaigns that deliver measurable impact. Whether crafting persuasive copy, managing digital crises or leveraging analytics for optimization, I thrive in fast-paced environments where strategic storytelling meets data-driven decision-making.Let’s connect and talk about the ever-evolving world of digital engagement.

Experience

1. Social Media Specialist

   Ardent Health

   Apr 2022 — Present

   Create and publish messaging with a consistent and coordinated tone and look across a multitude of Ardent and local-market social media profiles• Ensure cross-pollination of story/content strategy so that local-level stories are featured on national/brand-level profiles • Work in an agile fashion to accommodate news pieces, coordinate high-priority and tight-turnaround blog story promotion• Facilitate positive, useful dialogue on social media• Set up social listening dashboards/similar technology for crisis monitoring• Provide regular content performance updates for evaluation and analysis• Develop regular reports on social media trends across regional and brand social profiles• Monitor and analyze response and engagement rates of various content types across social channels• Help to further shape and refine future content generation• Promote the brand and its values via social media.

Education

• Florida State University

  Bachelor’s Degree, Political Science and Government

  2016

Skills

• Customer Service
• Political Communication
• Organization Skills
• Team Management
• Sales
• Social Media
• Communication
• Customer Relationship Management (Crm)
• Public Speaking