Karama Horne

About Karama Horne

I work in marketing and audience activation, specializing in genre fandom across…

Experience

1. Integrated Marketing Lead

   Lion Forge Entertainment

   Feb 2024 — Present · St Louis, MO, US

   Through my team at Tiyland Creative, I act as Integrated Marketing Lead and Lion Forge’s liaison on Iyanu, the hit animated series on Cartoon Network and HBO Max, now distributed across multiple international markets. I oversee brand strategy, campaign planning, target market publicity,global awareness, and experiential activations — ensuring the brand connects with fans and partners consistently around the globe.Digital Growth & StrategyLaunched and scaled Iyanu’s social media presence across Instagram, Facebook, and TikTok.Directed campaigns combining organic content, paid media, influencer partnerships, and award submissions.Experiential Marketing & ActivationsProduced and executed major brand activations, panels, and event launches, including:• The BlerDCon event launch for the Iyanu franchise (March 2025)• Schomburg Centennial fireside chat, screening, and panel (June 2025)• 2025 PAFF / ArtFest activation of Iyanu (August 2025)• Schomburg Black Comic Book Fest debut activation (Feb 2024)• Martha’s Vineyard African American Film Festival launch (Aug 2024)• New York Comic Con panel & activation (Oct 2024)• San Diego Comic-Con activations (July 2024 & July 2025)Talent & Influencer CampaignsCo-produced promotional efforts including a Yemi Aladé music video tie-in and NYC press campaign.Managed and cultivated influencer networks to elevate Iyanu’s reach in U.S, U.K, and African markets.International Liaison & Strategic PartnershipsServe as Lion Forge’s point of contact for distribution partners (Showmax, ITVX, etc.), coordinating brand consistency, campaign alignment, and asset delivery across regions.Collaborate with franchise leadership and executives to develop strategic growth plans, optimize campaign performance, and drive measurable increases in awareness, engagement, and ROI.

Education

• Northwestern University

  BS

Skills

• Commercials
• Video
• Avid Technology Products
• After Effects
• Avid Editor
• Photoshop
• Video Editing
• Creative Direction
• Television Production
• Final Cut Pro
• Documentary
• Documentaries
• Television
• Producing
• Editing
• Post Production
• Film
• Video Production
• Avid Media Composer
• Music Videos
• Visual Effects
• Hd
• Film Production
• Promos
• Broadcast
• Hd Video
• Avid
• New Media