Karalyn Hoover

About Karalyn Hoover

Karalyn Hoover is an accomplished B2C and B2B public relations professional and freelance e-commerce journalist with a Master’s degree in Communication and Media from Rutgers University-New Brunswick. Her 5+ years of experience pitching consumer lifestyle brands spanning from technology to food and beverage, to health and wellness, and most recently, healthcare companies, has resulted in over one billion estimated views in outlets like CNBC, WSJ, Vogue, Business Insider, and more. She has also written for publications like InStyle, Sports Illustrated Swim, The Street, and Bob Vila and formerly served as an Account Supervisor on the Media Relations team at Zeno Group specializing in affiliate strategy. Hoover currently serves as a Associate Director of Impact at Jennifer Bett Communications. She graduated Summa Cum Laude with a BA in Communication, Public Relations, and Journalism from Monmouth University Honors School in Long Branch, NJ. After graduating in May of 2020 during the Coronavirus pandemic, Hoover served as an Account Executive at the consumer-tech-focused PR firm, Max Borges Agency, working with fitness, travel, audio, and wellness brands for nearly two years.

Experience

1. Adjunct Professor

   Monmouth University

   Aug 2025 — Present

Education

• Rutgers University

  Master of Communication and Media, Public Relations & Leadership Communication

  2023

• Monmouth University

  Bachelor of Arts - BA, Communication: Public Relations/Journalism

  2017 — 2020