Kara Lawson

the Estée Lauder Companies Inc @The Estée Lauder Companies Inc.

New York, NY, US

EMAILS

k••••••@estee.com

MOBILE NUMBERS

+13•••••••98

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WORK HISTORY

Present

the Estée Lauder Companies Inc @The Estée Lauder Companies Inc.

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SKILLS

Competitive AnalysisApparelStrategic PlanningMicrosoft ExcelInventory ManagementLeadershipMerchandise PlanningE-Commerce OptimizationMulti-Channel RetailAnalysisDigital MarketingProcess ImprovementManagementStrategyE-CommerceCross-Functional Team LeadershipSportswearMarketing StrategyVendor ManagementOpen to Buy ManagementMicrosoft OfficeSalesDemand PlanningTeam LeadershipFashionTrend AnalysisP&L ManagementDigital StrategyCross-Functional CollaborationsRetail Category ManagementRetailPrivate BrandsPricing StrategyOnline RetailMerchandisingReporting & AnalysisMarketingGross MarginAssortmentForecasting

ABOUT KARA LAWSON

Dynamic e-commerce leader with 15+ years of experience delivering aggressive growth across various apparel, accessories and beauty businesses. Expertise in P&L management, e-commerce growth strategy & execution, site merchandising, digital marketing, site optimization, digital creative asset management and omnichannel planning. Data-driven, curious and composed self-starter who thrives in fast-paced environments and quickly learns new businesses. Fosters a culture of collaboration, empowerment and agility while developing high-performing teams.

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