Kara Latham

About Kara Latham

With 15+ years of experience across hospitality, healthcare, and senior living, including private equity-backed and high-growth environments, I have a strong track record of driving growth and operational performance in complex, multi-location organizations.As VP of Marketing & Communications for a rapidly expanding senior living platform, I lead integrated strategy spanning brand, demand generation, digital performance, and communications across a national portfolio of communities — aligning marketing performance with occupancy, margin, and long-term enterprise value.My work sits at the intersection of:• Full-funnel demand generation and local market performance• Multi-site brand architecture and repositioning• AI-enabled lead generation, scoring, and call intelligence• Executive communications and associate engagementI’m recognized for building high-performing teams and bringing a direct, solutions-focused leadership style. I operate comfortably at both the strategic and execution levels, translating enterprise objectives into disciplined marketing systems that drive measurable results.Specialties: Senior Living | SaaS | Med Device | Infusion Pharmacy | Medicare/Medicaid | HCP & Payer Marketing | GTM | Sales Enablement | Communications | AI-Enabled Marketing

Experience

1. Vice President of Marketing and Communications

   Grace Management, Inc.

   Mar 2025 — Present · San Diego, CA, US

Education

• Northwestern University - Kellogg School of Management

  Executive Education, Digital Marketing Strategies: Data, Automation, AI, & Analytics

  2020

• Northern Arizona University

  Bachelor's degree, Hospitality Administration/Management

Skills

• Marketing Strategy
• New Business Development
• Business Process Improvement
• Sales
• Sales Process
• Relationship Building
• Email Marketing
• Recruiting
• Talent Acquisition
• Internet Recruiting
• Strategic Consulting
• Facebook Marketing
• Event Planning
• Event Management
• Revenue Analysis
• Yield Management
• Customer Service
• Hospitality Management
• Food & Beverage
• Resorts
• Catering
• Tourism
• Yoga Instruction
• Marketing
• Hospitality Industry
• Hospitality
• Sales Management
• Business Development
• Brand Development
• Brand Awareness
• Branding & Identity
• Business Efficiency
• Cost Efficiency
• Brand Management
• Operational Efficiency
• Recruitment Advertising