Kara Kiss

About Kara Kiss

I am a resourceful, metrics-driven marketing professional specializing in web strategy and digital advertising. I am creative and detail oriented, and always seek innovative ways to make a splash in the market.I have experience in building award-winning multimedia brand campaigns, strategic planning, market research, performance analysis, creative direction, and managing seven figure budgets. I have proven project and stakeholder management skills, a reputation for hard work, and the ability to rally teams to move work forward. I am passionate about building and empowering teams, and creating an environment that embraces big ideas.

Experience

1. Director, Integrated Client Solutions

   Basis

   Apr 2023 — Present

   Lead a team of strategic media planners overseeing multi-million dollar campaigns spanning programmatic, search, social, and site direct.• Oversee a high volume book of business, preparing and presenting media plans for accounts spanning verticals including higher education, pharma, healthcare, B2B, CPG, travel, and more. • Leverage research, data and insights to inform strategies that drive maximum engagement, conversions, and return on investment. • Collaborate with and rally internal support teams to ensure seamless campaign implementation, from receiving campaign briefs through execution and reporting.• Play a critical role in client satisfaction and retention, delivering raving fan service.• Serve as an extension of our agency partners’ teams, filling resource gaps, addressing complex challenges, and supporting their business development teams as needed.• Collaborate with sales team to close new business opportunities.• Coach and develop team, setting goals and expectations, addressing performance, and serving as a point of escalation for new opportunities and challenges.• Serve as the higher education subject matter expert, overseeing priority higher ed accounts, collaborating with the research team in the development of proprietary vertical research and reports, providing thought leadership to the marketing team to develop vertical-specific content and POVs, and leading standing meetings for media planners across the company who support higher ed business.

Education

• The Citadel

  Graduate Certificate, Leadership

  2019 — 2020

• The Citadel

  Graduate Certificate, Technical Project Management

  2013 — 2015

• The Citadel

  Master of Science - MS, Project Management

  2019 — 2020

• Coe College

  B.A., Public Relations and Graphic Design

  2004 — 2008

Skills

• Art
• Lean Six Sigma
• Social Media Marketing
• Recruiting
• Mobile Applications
• Sem
• Marketing Communications
• Event Planning
• Video Production
• Leadership
• Online Advertising
• Google Adwords
• Wordpress
• Content Management
• Digital Marketing
• Video Editing
• Email Marketing
• Editing
• Marketing Budget Management
• Html
• Web Analytics
• Web Content Optimization
• Online Retargeting
• Indesign
• Search Engine Optimization (SEO)
• Process Control
• Publication Development
• Information Architecture
• Marketing
• Project Management
• Web Content Creation
• SEO
• Public Relations
• Press Releases
• Strategic Planning
• Quality Assurance
• Entrepreneurship
• Writing
• Joomla
• News Writing