Kara Adkins
Marketing Executive @3P Learning
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WORK HISTORY
Marketing Executive @3P Learning
City Of Bristol, GB
Owned full-funnel campaign execution across email, PPC, landing pages, social, and in-product for four EdTech products (Mathletics, Reading Eggs, Mathseeds, Writing Legends) across the EMEA region-Improved trial-to-paid conversion by ~15–20% by identifying onboarding friction points and redesigning lifecycle messaging to better support early-stage activation-Drove ~15–20% uplift in email engagement by transitioning from broad batch sends to segmented, dynamic journeys tailored by user role, region, and product usage behaviour-Contributed to ~20% improvement in landing page conversion rates through cross-functional collaboration with product, content, and web teams on messaging, UX, and value positioning-Built ABM-ready email templates for MAT and Local Authority outreach, improving consistency and reducing execution time for enterprise campaigns-Implemented scalable segmentation frameworks in partnership with automation and data teams, enabling more precise targeting across the customer lifecycle-Stepped up as Interim EMEA Marketing Lead for three months, maintaining campaign delivery and cross-functional alignment during a regional leadership transition-Coordinated async workflows across content, design, web, and PPC teams to deliver campaigns efficiently across multiple time zones
EDUCATION
The University of Alabama
Business Administration and Management, General
The University of Texas at Austin
Bachelor's degree, Public Relations
SKILLS
ABOUT KARA ADKINS
Lifecycle and campaign marketer with 5+ years building the kind of automated, segmented journeys that actually move the needle — trial-to-paid conversion, retention, pipeline. I\'ve spent my career in B2B SaaS and EdTech, running full-funnel campaigns across email, PPC, landing pages, and in-product experiences. I work across Salesforce Marketing Cloud and Marketo day-to-day, and I\'m comfortable taking ownership of the whole journey — strategy, build, test, optimise. Most recently I\'ve been covering EMEA marketing at 3P Learning (Mathletics, Reading Eggs), leading campaigns across the UK, Ireland, and the broader CEME region. Before that I spent three years at Stealth Monitoring scaling email to 31M+ annual sends and contributing to $726K+ in influenced revenue. I\'m a strong believer in testing and iteration. I work well cross-functionally and have experience coordinating across content, design, web, PPC, and data teams.
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