Kara Hrabosky

About Kara Hrabosky

As a Senior Marketing Program Manager and Campaign Strategist, I\'ve driven +1,200% signup growth-31% CAC reduction, and 7x reach expansion across Financial Services, Fintech, E-commerce, Tech & SaaS, and Digital Products.I design the systems, workflows, and measurement frameworks that turn strategy into repeatable execution. My approach bridges strategic oversight with operational precision—establishing clear objectives and stakeholder alignment while driving experimentation, process optimization, and measurable ROI.My expertise is deliberately industry-agnostic. I create campaign frameworks and operational rigor that translate across regulated, high-growth, and global environments—from enterprise organizations to fast-moving teams requiring speed and iteration.I bring an unconventional background: I started as a stage manager in live entertainment, orchestrating complex productions and managing teams under pressure. That operational discipline carried into corporate events and ultimately marketing program leadership. Across every industry, my value remains constant: align stakeholders, simplify complexity, deliver outcomes at scale:• Launched \"Chewy Made\" product line rebrand across 10 in-house products, coordinating cross-functional teams spanning marketing, site operations, inventory, pricing, customer service, and reporting• Led Adobe feature release campaign driving +7x paid social reach,+8pt brand lift, and -31% CAC• Increased AWS signups by +1,200% through targeted campaign optimization• Delivered 1,200+ localized assets across 36 languages 25% faster through workflow redesign• Developed audience targeting frameworks and messaging strategies for global acquisition programs• Implemented Tableau reporting to modernize global program measurement :Campaign Strategy & Program Design | Marketing Operations | Experimentation & Measurement | Cross-Functional Leadership | Process Improvement | Stakeholder Alignment🧩 & :Workfront | Confluence | SmartSheet | Asana | Marketo | Salesforce | Tableau | GenAI (ChatGPT, Claude, Gemini) Open to: Remote or hybrid roles in Marketing Program Management, Campaign Strategy, and Marketing Operations within enterprise or high-growth environments.

Experience

1. Marketing Program Manager

   Chewy

   Dec 2025 — Present

   Leads multi-channel e-commerce programs for Private Brands and Hardgoods, including rebranding and new brand launches, and seasonal programs.• Leading cross-functional Go to market (GTM) launch of \"Chewy Made\" product line, including rebranding 10 in-house products across multiple pet categories while coordinating with marketing, site operations, inventory, pricing, customer service, and reporting teams to track all launch elements, risks, and impacts.

Education

• University of Cincinnati

  Master of Fine Arts - MFA, Theatre Production Management

• UC Irvine

  BA, Drama

Skills

• Survey Monkey
• Direct Mail
• Social Media
• B2b
• Customer Relations
• Live Events
• Integrated Marketing
• Marketing Management
• Project Management
• Email Marketing
• Trade Shows
• Media &Amp; Entertainment
• Digital Media
• Conference & Event Marketing
• Budget Management
• Analytics
• Adobe Acrobat
• Event Marketing
• Strategic Partnerships
• Digital Marketing
• Account Management
• Salesforce.com
• Copywriting
• Crm Software
• Marketing Communications
• Facebook
• Experiential Marketing
• SEO
• Eloqua
• Competitive Analysis
• Financial Services
• Crm
• Vendor Relations
• Market Research
• Sem
• Event Planning
• Multi-Channel Marketing
• Social Media Marketing
• Microsoft Excel
• Brand Development