Kara Hite
CRM Lead, Operations Strategist, Investigative Analyst
- Role
- Director, Marketing Systems at CFA Institute
- Location
- Charlottesville, VA, US
- LinkedIn followers
- 500 followers
About Kara Hite
Experienced operations director with a demonstrated history of working in the marketing and publishing industries. Skilled in budgeting, operational efficiencies, team leadership, negotiating, project management and staff development.
Experience
Director, Marketing Systems
Mar 2022 — Present
Focusing on a customer-centric experience to deliver the right content at the right time in the right channel to support customers on their journey, in my current role I will be developing a multi-product prospect engagement strategy. In addition to leading the marketing team on the migration of B2C campaign and marketing automation to Salesforce Marketing Cloud.
Education
Quantic School of Business and Technology
Executive MBA
James Madison University
Bachelor of Science, Geography
1992 — 1995
Skills
- Creative Direction
- Content Management
- Marketing Strategy
- Publishing
- Xml
- Digital Publishing
- Digital Distribution
- Social Media
- Educational Technology
- Publications
- Management
- Training
- Digital Media
- Budgets
- Finance
- Online Publishing
- Publishing Technology
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