Kara Freedman
Strategic Senior Marketing Professional
- Role
- Director of Portfolio Strategy, Hotel Level Marketing (Us, can, French Polynesia) at Hilton
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Kara Freedman
Kara Freedman, MBA, is a seasoned marketing strategist currently serving as Director of Marketing on the Hilton Corporate Portfolio Strategy team within Americas Marketing. Previously, she was the Multi-Property Director of Marketing for Conrad New York Downtown and Hilton New York Midtown, where she developed comprehensive luxury marketing strategies across social media, PR, ecommerce, and digital paid media.With 8+ years at Hilton Hotels & Resorts, Kara has held progressive leadership roles across premium properties in New York City and Fort Lauderdale. Notable achievements include successfully repositioning Conrad New York Downtown post-renovation, orchestrating the reopening of Conrad New York Midtown in 2021, and spearheading the opening of Conrad Fort Lauderdale Beach, generating millions in earned media impressions.Her expertise extends beyond hospitality through her role as Live Social Media Correspondent for the National Hockey League (NHL). Kara\'s career foundation includes experience at Four Seasons Resort Palm Beach and boutique travel PR agencies, where she developed her strategic planning and integrated marketing expertise.Kara is a collaborative leader dedicated to driving marketing excellence and achieving measurable commercial results.
Experience
Director of Portfolio Strategy, Hotel Level Marketing (Us, can, French Polynesia)
May 2025 — Present · New York, NY, US
Oversee Hotel Level Marketing strategy and performance for all managed hotels in the US, Canada and French Polynesia. Manage a team of three exceptional senior marketing leaders who lead their own portfolio within the region.
Education
University at Buffalo
Bachelor of Science, Business Administration; Marketing
Boston University
Master of Business Administration - MBA, Business Administration and Management, General
Istituto Lorenzo de' Medici
Semester Abroad, Media Studies and Italian
Skills
- Press Release Development
- Microsoft Word
- Publicity
- Social Networking
- Public Speaking
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Event Planning
- Social Media
- Marketing Strategy
- Photoshop
- Pitch Development
- Press Releases
- Marketing
- Market Research
- Microsoft Office
- Public Relations
- Media Relations
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