Kara Clark
Vice President, Marketing @SESLOC Credit Union
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WORK HISTORY
Vice President, Marketing @SESLOC Credit Union
San Luis Obispo, CA, US
Planning, development and implementation of SESLOC\'s internal and external marketing strategies, communications and activities, including demand generation, member retention, advocacy and increased share of wallet.Received a promotion in 2021 to AVP, Marketing and in 2024 to VP, Marketing
EDUCATION
Appalachian State University
Bachelor of Fine Arts (B.F.A.), Graphic Design
SKILLS
ABOUT KARA CLARK
Kara is a hybrid marketer—a creative director and a digital, experiential and content strategist—with nearly 20 years of experience delivering branding and content solutions across paid, owned and earned media channels. She leads marketing and brand strategy at SESLOC Federal Credit Union, focusing on digital member experience, new member growth, direct response, demand generation solutions, and profitable member relationships. In her former role at Cal Poly Corporation, she trained and mentored students to deliver programs and campaigns for the university’s non-profit commercial services like Campus Dining and University Store. She launched their first email marketing program, led the development for eight new sub-brands and venue launches, created activations for live events and was the lead UX and content strategist for calpolycorporation.org and calpolydining.com.Prior to Cal Poly Corporation, Kara worked at Rosetta Marketing for client Samsung Mobile USA, Samsung Media Solutions Center America and Samsung Global. She delivered data-driven social CRM and content strategy solutions for customer channels including a mobile rewards app, SMS/push notifications, email, web and live events. When not working toward a Samsung Galaxy product launch, her team delivered actionable insights as part of a cross-departmental Owner Intelligence team and managed a $200k quarterly resource budget, as part of a $10M loyalty program.Kara enjoys boosting the local economy of San Luis Obispo, California (where she lives) by delivering advertising, brand storytelling, editorial art direction and graphic design services for luxury wine, tourism and wellness brands.While not ideating, strategizing and planning content, Kara practices her calligraphy skills, teaches Les Mills fitness classes and can be found soaking up the luxuries of the Central Coast, which always includes a glass of local wine.Visit karaclarkdesigns.com to learn more.
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