Kara Dickerson Content Event Strategy
Executive Mentor @Alfred Lerner College Of Business & Economics At University Of Delaware
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WORK HISTORY
Executive Mentor @Alfred Lerner College Of Business & Economics At University Of Delaware
As a proud University of Delaware graduate (go Blue Hens!), I\'m thrilled to be an Executive Mentor to students of the University of Delaware\'s Lerner College of Business and Economics, providing insights into the power of events, conferences, and trade associations to change the world.
EDUCATION
University of Delaware
B.A. Mass Communications, Concentration in Public Relations
ABOUT KARA DICKERSON CONTENT EVENT STRATEGY
As the founder of Content With Impact, I help event organizers and global brands turn content into a strategic growth driver. I bring years of experience in executive event leadership, strategic planning, global program development, and revenue-generating content strategy, built from my time leading the keynote stage and program strategy at CES, the world’s most influential tech event.At CES, I led the strategy that brought hundreds of global brands and visionary leaders to the keynote stage and conference program, positioning them for meaningful, brand-enhancing thought leadership that reached millions.I have deep experience in leveraging content strategy to create new markets, identifying revenue-driving partnerships and creating content-led event communities for verticals such as computing and IT, entertainment, sports and live events, healthcare, automotive and mobility, marketing and advertising, travel and hospitality, consumer products, and many more.Since its founding, Content With Impact has worked with global events, Fortune 500 companies, and innovative startups to elevate their content strategy, open new markets and drive revenue.Content With Impact helps clients- Prepare for industry keynotes and thought leadership moments- Develop content strategy for industry-leading events and stages- Audit content programs and identify opportunities for strategic growth- Maximize the value and visibility of brand presence at events like CES- Mentor content and event teams to build stronger programs and strategic capabilitiesPast and current clients include: Ai4, Association of Equipment Manufacturers/CONEXPO-CON/AGG, AVIXA/InfoComm, High Point Market, IFA, LiquidView, Panasonic Holding Corporation, and more.
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