Kara Obrien
SVP Marketing at Rue Gilt Groupe | AdAge Leading Women 2025 Honoree | ex-Wayfair, Oliver Wyman
- Role
- Senior Vice President, Marketing at Rue Gilt Groupe
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Kara Obrien
I’m a data-driven and customer-obsessed marketing leader with 15+ years of experience in retail building brands, scaling growth engines, and leading high-performing teams. I specialize in turning complexity into clarity—whether that’s transforming media strategies with technology and analytics, launching integrated omnichannel campaigns, or repositioning a brand for new growth. I thrive at the intersection of strategy, creativity, and execution, bringing together cross-functional teams to deliver measurable business outcomes.I am also honored to be part of the *Ad Age Leading Women 2025* class. And if I\'m not standing at a whiteboard, you\'ll find me on a golf course, on a hiking trail, or on the beach searching for sea glass with my kids.
Experience
Senior Vice President, Marketing
Oct 2025 — Present
Education
Harvard Business School
MBA, Business Administration and Management, General
2011 — 2013
Harvard University
BA, History of Art and Architecture, Economics, Spanish
Skills
- Economics
- Strategy
- Business Strategy
- Financial Analysis
- Analysis
- Data Analysis
- Financial Modeling
- Entrepreneurship
- Business Process Improvement
- Event Management
- Management Consulting
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