Kara Collins
Senior Product Marketing Manager @Blue Yonder
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WORK HISTORY
Senior Product Marketing Manager @Blue Yonder
New York, NY, US
Leading product marketing, harnessing AI to drive sustainable food production by optimizing supply chains, minimizing waste, and enabling smarter, more resilient systems.
EDUCATION
New York University
Master of Science, Marketing
University of South Florida
Bachelor of Arts, Philosophy
SKILLS
ABOUT KARA COLLINS
Product Marketing leader with experience owning go-to-market strategy for B2B SaaS and consumer portfolios, translating product innovation into measurable revenue growth.I partner with Product, Sales, and Marketing leadership to define market strategy, positioning, and commercialization plans that drive pipeline acceleration, adoption, and ARR impact. My scope includes portfolio-level GTM strategy, pricing and packaging input, and influencing product roadmaps through customer and market insight.I’ve led go-to-market initiatives across SaaS, AI-powered platforms, health & wellness, and consumer businesses, delivering new revenue through strategic launches, market expansion, and differentiated positioning.Areas of focus: AI SaaS Product Marketing, B2B SaaS go-to-market strategy, portfolio positioning, revenue growth, cross-functional leadership.
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