Kara Stushek

About Kara Stushek

Innovation and automation-driven marketing strategist with 6+ years of experience in technology, specializing in healthcare. Understands identifying trends to impact growth opportunities while being skilled in the compilation and translation of data into digestible and actionable formats. Global experiences in business consulting, strategy, and problem solving.

Experience

1. Digital Marketing Manager

   Cepheid

   Oct 2021 — Present

   Ownership of highly visible demand generation and customer email marketing campaigns and respective strategy both globally and regionally. Develop and own visibility strategy and tactics surrounding customer segmentation. Key Accomplishments:• Email reply-management automation tool integration and ownership: reducing a two-person manual job into a trigger-based automated one. Built triggers to clean contact database, passively gain new contacts, and enrich contacts.• Improved Email Revenue by 46% while reducing the time to deploy an email. Conceptualized and built a request form, then trained internal teams on the email redeploy concept, allowing greater visibility into email send requests while utilizing already created and approved content, saving an average of 2-3 weeks per request.

Education

• University of Wisconsin-La Crosse

  Bachelor’s Degree, Marketing

• College of Charleston School of Business

  Master of Business Administration - MBA, Marketing

Skills

• Research
• Leadership
• Survey Design
• Event Planning
• Social Networking
• Intermediary
• Customer Satisfaction
• Advertising
• Marketing
• Watercolor Illustration
• Microsoft Word
• Microsoft Office
• Sales
• Time Management
• Customer Service
• Public Speaking
• Retail
• Survey Research
• Social Media
• Drawing
• Printmaking
• Microsoft Excel
• Teamwork