Kara Still

Leading the way on social channels to communicate in a positive approach (even when it\'s crisis or bad news) | Digital Strategy | Social Media | Are you being nice online today?

Role
Digital Strategy Manager at Louisiana Blue
Location
Baton Rouge, LA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Kara Still

Enthusiastic leader who takes joy in helping others connect how their work guides our…

Experience

  1. Digital Strategy Manager

    Louisiana Blue

    Mar 2017 — Present · LA, US

    I\'m passionate about connecting our audiences to our mission through our brand digital channels, and using my skills and talents for these responsibilities:* Strategize and execute monthly social media content calendars * Create strategic content for our Blue Cross social media channels - Facebook, LinkedIn, Twitter, Instagram, YouTube, Pinterest and TikTok (find us @BCBSLA)* Create and execute audience growth strategies for organic and paid approaches* Recruit, train and mobilize our employee advocacy program, Social Shield, so these social media ambassadors are at the forefront of sharing our messages to their personal channels * Set and track metrics and prepare monthly reports using Sprout Social and channel analytics* Lead efforts to collaborate, create and implement specific digital/social strategies for our Clinical, Human Resources, Community Relations, Foundation, and Operations divisions * Manage social media queries, responding as necessary or referring to response agents * Lead Advisory team to review best practices and outlined protocols for responding to social media queries, reviews and response process* Serve as Chair for our WOMEN of Blue Employee Resource Group

Education

  • University of South Florida

    MUMA College of Business Steering Committee, Digital Marketing Certificate Program

    2021 — 2022

  • University of Louisiana at Lafayette

    Bachelor of Liberal Arts, Public Relations

    1989 — 1994

Skills

  • Teaching
  • Team Building
  • Program Development
  • Management
  • Event Planning
  • Marketing Communications
  • Strategic Communications
  • Healthcare
  • Workshop Facilitation
  • Policy
  • Instructional Design
  • Editing
  • Project Management
  • Organizational Development
  • Volunteer Management
  • Training
  • Public Relations
  • Media Relations
  • Employee Training
  • Customer Service
  • Social Media Marketing
  • Press Releases
  • Sales
  • Social Networking
  • Higher Education
  • Grant Writing
  • Leadership
  • Resume Writing
  • Social Media
  • Research
  • Human Resources
  • Strategic Planning
  • Interviews
  • Leadership Development
  • Coaching
  • Data Analysis
  • Program Management
  • Marketing
  • Recruiting
  • Budgets

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Kara Still — Digital Strategy Manager at Louisiana Blue in Baton Rouge, LA, US | Unifers