Kara Still
Leading the way on social channels to communicate in a positive approach (even when it\'s crisis or bad news) | Digital Strategy | Social Media | Are you being nice online today?
- Role
- Digital Strategy Manager at Louisiana Blue
- Location
- Baton Rouge, LA, US
- LinkedIn followers
- 500 followers
About Kara Still
Enthusiastic leader who takes joy in helping others connect how their work guides our…
Experience
Digital Strategy Manager
Mar 2017 — Present · LA, US
I\'m passionate about connecting our audiences to our mission through our brand digital channels, and using my skills and talents for these responsibilities:* Strategize and execute monthly social media content calendars * Create strategic content for our Blue Cross social media channels - Facebook, LinkedIn, Twitter, Instagram, YouTube, Pinterest and TikTok (find us @BCBSLA)* Create and execute audience growth strategies for organic and paid approaches* Recruit, train and mobilize our employee advocacy program, Social Shield, so these social media ambassadors are at the forefront of sharing our messages to their personal channels * Set and track metrics and prepare monthly reports using Sprout Social and channel analytics* Lead efforts to collaborate, create and implement specific digital/social strategies for our Clinical, Human Resources, Community Relations, Foundation, and Operations divisions * Manage social media queries, responding as necessary or referring to response agents * Lead Advisory team to review best practices and outlined protocols for responding to social media queries, reviews and response process* Serve as Chair for our WOMEN of Blue Employee Resource Group
Education
University of South Florida
MUMA College of Business Steering Committee, Digital Marketing Certificate Program
2021 — 2022
University of Louisiana at Lafayette
Bachelor of Liberal Arts, Public Relations
1989 — 1994
Skills
- Teaching
- Team Building
- Program Development
- Management
- Event Planning
- Marketing Communications
- Strategic Communications
- Healthcare
- Workshop Facilitation
- Policy
- Instructional Design
- Editing
- Project Management
- Organizational Development
- Volunteer Management
- Training
- Public Relations
- Media Relations
- Employee Training
- Customer Service
- Social Media Marketing
- Press Releases
- Sales
- Social Networking
- Higher Education
- Grant Writing
- Leadership
- Resume Writing
- Social Media
- Research
- Human Resources
- Strategic Planning
- Interviews
- Leadership Development
- Coaching
- Data Analysis
- Program Management
- Marketing
- Recruiting
- Budgets
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