Kara Bates
- Role
- Senior Vice President, Head of Digital Strategy and Customer Relationship Management (Crm) at HSBC
- Location
- Buffalo, NY, US
- LinkedIn followers
- 500 followers
About Kara Bates
Confident global leader with expertise in the financial services industry with a passion…
Experience
Senior Vice President, Head of Digital Strategy and Customer Relationship Management (Crm)
Apr 2021 — Present
Maximize collective output of a team of 20+ through creating and commercializing a shared vision with clear objectives, promotion of customer centricity and design thinking, people development, performance management and the elimination of blockers Drive real digital and customer relationship management platform transformation in partnership with technology teams through cultural and tactical adoption of Scaled Agile Framework (SAFe) Implemented “Think Digital” sessions to bring external benchmarking, evolving trends and transformative changes on the horizon together to continually test and evolve our digital strategy Designed and implemented digital roadmap for wealth and personal banking within $19M transformation program Increased mobile engagement by 52%, digital sales share by 27%, and mobile and browser net promoter score by 16% and 85% YoY through embedding and operationalizing new capabilities
Education
Universidad de Granada
Study Abroad, Spanish Business and Culture
University at Buffalo
Bachelor of Science - BS, Business Administration - International Business Concentration
University at Buffalo
Master of Business Administration - MBA
University at Buffalo
Bachelor of Arts - BA, Spanish
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