Kara Glover

Experience

1. Brand Activation Manager - Socal & Arizona

   New Belgium Brewing

   Nov 2019 — Present

   Responsible for bringing national brand plans to life in the field with a focus on critical target markets. Creates strategic and tactical market plans, develops programs, and is responsible for local execution.• Partner with teams to develop field activation programs that support brand and volume goals; utilize brand data and analytics as well as feed local intel and activation recommendations for planning and product launches/support• Execute local activation and amplification plans for national programs with a focus on engaging local communities, driving participation and supporting sales growth; ensure smooth and coordinated execution of programs• Execute and oversee local events including sourcing venues, securing partners, driving attendance, purchasing local media, managing experiential, facilitating distributor and sales collaboration, and conducting event follow-up• Identify challenges and develop solutions; analyze market dynamics, volume, trends, competitor insights, and local opportunities• Collaborate with sales team to create and execute local marketing plans that produce leverageable assets, increase consumer awareness, drive household penetration and increase rate of sale• Build and maintain collaborative and beneficial relationships both internally and externally; develop NPO advocacy plans for events and amplify philanthropic message

Education

• The Art Institute of colorado

  BFa, Photography

  2006 — 2009