Kara Cranston
Social Media Manager - Avoli | Sports Product Management Master\'s Student - University of Oregon, Portland
- Role
- Social Media Manager at Avoli
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Kara Cranston
I am a creative marketer and product storyteller, blending a love for fashion, movement, and community. Currently pursuing my Master’s in Sports Product Management at the University of Oregon, I’m gaining hands-on experience across the product lifecycle—from consumer insights to design thinking to go-to-market strategy.At Avoli, I’m helping bring a bold new vision for women’s volleyball footwear to life through product marketing, brand storytelling, and consumer research. With 4+ years of experience managing social media and building campaigns across platforms like Instagram, TikTok, and Facebook, I bring both creative spark and strategic thinking to every project.Rooted in a lifelong background in dance and leadership, I thrive at the intersection of community, movement, and culture—and I’m passionate about using my skills to elevate brands that are shaping the future of fashion, sport, and lifestyle.
Experience
Social Media Manager
Jun 2025 — Present · Portland, OR, US
Develop and execute social media content strategies tailored to Instagram/Facebook and TikTok-Create, edit, and schedule engaging short-form video content (Reels, TikToks)-Write compelling captions and craft on-brand messaging-Monitor trends and viral content to ensure relevance and adaptability-Engage with followers: respond to comments, DMs, and cultivate community-Collaborate with the team for product launches, campaigns, and influencer partnerships-Analyze performance metrics and optimize content accordingly-Maintain a consistent posting calendar and brand aesthetic-Help with content capture at agreed upon brand events
Education
University of Oregon
Master of Science - MS, Sports Product Management
Gonzaga University - School of Business Administration
Bachelor of Business Administration - BBA, Marketing, Digital Marketing, Dance
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