Kapil Nagda

About Kapil Nagda

I am an MBA candidate at BML Munjal University, specializing in Marketing and Operations, with a focus on data-driven decision-making, consumer behavior insights, and process optimization. My academic foundation combined with hands-on experience in market research, lead generation, and business analytics enables me to deliver measurable impact in marketing strategy and operational efficiency role. In my marketing research project on young consumer behavior in the second-hand market, I conducted primary research with 100+ respondents using a structured 39-question survey. I analyzed 5 key variables using statistical tools such as correlation and ANOVA (α = 0.97 reliability), deriving insights on purchase drivers, trust factors, and digital influence patterns. I also developed analytical capabilities through data visualization and dashboarding. I have worked on building structured datasets and extracting insights using Excel, SQL, and Power BI to support decision-making in marketing and operations contexts. My approach focuses on converting raw data into actionable strategies that improve customer targeting, campaign performance, and operational workflows. Additionally, I bring experience in coordination and execution, managing multiple tasks efficiently while maintaining timelines and quality standards. My ability to combine analytical thinking with execution-driven mindset allows me to contribute across both strategic and operational functions. Core Skills: Marketing Analytics, Consumer Behavior Analysis, Lead Generation (B2B), Market Research, Data Analysis, Power BI, Advanced Excel, SQL, Operations Management, Process Optimization, Business Analytics, Campaign Analysis, Statistical Analysis (SPSS), CRM Tools. I am actively seeking full-time opportunities in Marketing and Operations where I can leverage data-driven insights to drive business growth and operational excellence.

Experience

1. Sales Executive Intern

   Odoo

   Apr 2026 — Present · Gurugram, IN

   Generated 100+ B2B leads through cold outreach and LinkedIn prospectingImproved lead conversion rate by 15–20% using targeted communication strategiesConducted market research and identified 5+ high-potential client segmentsCollaborated with sales team to close deals and maintain CRM data

Education

• Vikram University, Ujjain

  Bachelor of Commerce, Business/Commerce, General

• BML Munjal University

  Master of Business Administration - MBA, Business Administration and Management, General