Kapil Lad

About Kapil Lad

Kapil Lad is a strategic Global Marketing Leader with ~20 years of experience driving digital marketing, pipeline growth, digital transformation, and multiple brand leadership for B2B, SaaS, Healthcare and IT organizations globally. He combines AI-led marketing strategies, data-driven insights, and performance-focused campaigns to deliver measurable business impact: AI-led Digital Marketing Strategies End-to-End GTM Strategy & Market Penetration Demand Generation & Performance Marketing Brand Messaging, Positioning & Awareness ABM & Account-Based Growth Programs Thought Leadership, PR & Corporate Communications C-Level Leadership Communications (External) Partnerships, Alliances & Advisory, and Influencer Marketing Large-Scale Events MarTech, CRM and Marketing Automation Digital Analytics and Dashboards ESG Marketing & Communications,@:Kapil leads digital marketing strategies and marketing operations, driving digital transformation in healthcare, advancing customer engagement, and fostering brand growth through cutting-edge MarTech and performance-driven marketing initiatives:@: Delivered comprehensive global GTM roadmaps for Board Governance & ESG Solutions across the Americas, MENA, Africa, and APAC—scaling pipelines and increasing market share through integrated digital, media, and partnership strategies.@: Led digital marketing transformation initiatives for global Atos, overseeing Atos\' digital landscape, SEO, SEM, MarTech integration, content, social and performance marketing to drive global brand growth and reach. Worked closely with the Co-Chairman, CEO, COO and other key leaders at Atos|Syntel to enhance their digital footprint.@, & : Built and executed performance-driven marketing strategies, content strategy, social media framework, and integrated campaigns that consistently boosted revenue and brand presence across technology and media sectors.Kapil is an advocate of Board Governance and ESG, focused on advancing responsible and sustainable business practices. He is passionate about building high-performing marketing organizations that align strategy, technology, and creativity to drive pipeline growth, brand trust, and measurable outcomes.

Experience

1. Associate Vice President Marketing

   IKS Health

   Sep 2024 — Present

   Head of Digital Marketing and Marketing Ops at IKS Health.

Education

• Indian Institute of Management, Calcutta

  Executive Program, Sales & Marketing

  2013 — 2014

• MICA | The School of Ideas

  Post Graduate Certificate, Digital Marketing

  2017 — 2018

• Welingkar Institute of Management

  MBA

  2008 — 2010

Skills

• Pardot
• Search Management
• Ppc
• Social Media Marketing
• Online Lead Generation
• Search Engine Optimization (SEO)
• Growth Hacking
• Pay Per Click (Ppc)
• Increasing Brand Awareness
• Web Marketing
• Search Engine Marketing (Sem)
• Competitive Analysis
• Organic Search
• E-Commerce Optimization
• Sem
• Google Adwords
• Social Media Consulting
• Brand Management
• Digital Strategy
• Social Media Strategist
• Social Media Advertising
• Client Counseling
• Online Advertising
• Google Analytics
• Web Analytics
• Search Advertising
• Online Marketing
• SEO
• Cms
• Lead Generation
• Digital Marketing