Kapil B Grover

About Kapil B Grover

I build and scale businesses.Over the last 15+ years, I’ve worked across consumer, marketplace, and digital businesses, operating as a revenue and P&L–owning marketing leader. My core strength lies in incubating new growth initiatives, cracking go-to-market and unit economics, and scaling them fast; without losing sight of profitability.I’ve led and scaled 5 D2C initiatives from zero to scale, collectively delivering +₹100 Cr in revenue. My role goes beyond marketing execution; I operate as a business owner, partnering closely with founders, leadership teams, product, tech, and sales to build repeatable growth engines.Across roles, I’ve: • Built and scaled new businesses from scratch • Owned growth P&L, revenue forecasting, and contribution margins • Turned loss-heavy models into CM2-positive, sustainable businesses • Reduced CAC by ~15x and improved ROAS through sharper GTM and funnel design • Led expansion across India, US, MENA, and SEA • Built and led high-performance marketing teams with strong operating cadenceI’m equally comfortable setting strategy at the leadership table and getting hands-on when growth stalls; whether that means fixing pricing, funnels, acquisition mix, lifecycle, or execution velocity.I work best in environments that value ownership, speed, and accountability, and where marketing is expected to be a growth and revenue driver, not just a support function.Areas of focus:CMO / SVP Marketing • Revenue & Growth Strategy • P&L OwnershipD2C & Marketplace Scaling • GTM & MonetizationCAC / LTV Optimization • Pricing & PackagingBrand + Performance Marketing • Team LeadershipIf you’re building or scaling a business and need marketing leadership that thinks like an operator and an owner, we should talk.P&L Management | Marketing Automation | Growth Marketing | Performance Marketing | Omni-Channel Marketing | Funnel Optimization | SEO | Social Media | GTM Strategies | Demand Generation | Product Marketing | CRM Automation | A/B Testing | TOFU/MOFU/BOFU Funnels | Budgeting | CAC Optimization | ROAS | Revenue Growth | Data Analytics

Experience

1. Head Performance Marketing

   Magicbricks

   Mar 2025 — Present · Noida, IN

Education

• Indian Institute of Management, Lucknow

  Postgraduate Certificate Program, Business Administration and Management, General

  2021

• CHANDIGARH UNIVERSITY

  Bachelor of Technology - BTech, Information Technology

  2004 — 2008

Skills

• Search Engine Ranking
• SEO
• Smo
• Business Development
• Social Media Marketing
• Management
• Search Engine Marketing
• Team Management
• Strategy
• E-Commerce
• Project Management
• Sem
• Crm
• Account Management
• Online Reputation Management
• Blogging
• Lead Generation